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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
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Baby Boom | Rihanna’s Go-To Pregnancy Sneaker Is Back in the Spotlight

Baby Boom | Rihanna’s Go-To Pregnancy Sneaker Is Back in the Spotlight

Plus, maternity fashion brand Seraphine explores a potential sale

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | How Brand Spend Is Driving AOV in Maternity & Baby eCommerce

Baby Boom | How Brand Spend Is Driving AOV in Maternity & Baby eCommerce

Plus, SKN TO SKN offers expert-approved skincare for all stages of motherhood.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Style That Grows With You, Literally

Baby Boom | Style That Grows With You, Literally

Plus: Block Hop leads the way in sustainable maternity wear that transcends pregnancy

Owais Bagwan
Owais Bagwan
Weekly Newsletters Weekly Newsletters
Baby Boom | Rihanna’s Cannes Look = Maternity Branding Masterclass

Baby Boom | Rihanna’s Cannes Look = Maternity Branding Masterclass

Plus, UAE’s Mama & Me shows how live demos and events drive family trust.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | 🛍️ Memorial Day Maternity Deals: Trends to Watch

Baby Boom | 🛍️ Memorial Day Maternity Deals: Trends to Watch

Plus: 🌟 Rihanna’s Maternity Style Is Changing the Game

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Inclusive Pregnancy Marketing Is Reshaping Brand Loyalty

Baby Boom | Inclusive Pregnancy Marketing Is Reshaping Brand Loyalty

Plus, versatile maternity fashion is now a year-round, lifestyle category.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | What Hailey Bieber, TikTok, and Belly Bands Say About Modern Motherhood Marketing

Baby Boom | What Hailey Bieber, TikTok, and Belly Bands Say About Modern Motherhood Marketing

Plus, learn how to market trimester-safe ingredients with clarity and care.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Princess Beatrice Proves Zara Is Postpartum Chic

Baby Boom | Princess Beatrice Proves Zara Is Postpartum Chic

Plus: Hormonal skin changes call for safer, seasonally smart products.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Summer Bumps, Belly Wraps & Baby-Safe Beauty 🌞

Baby Boom | Summer Bumps, Belly Wraps & Baby-Safe Beauty 🌞

Plus: How maternity shoots are turning into powerful fashion marketing moments.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Don’t Put All Your Eggs in One Channel

Baby Boom | Don’t Put All Your Eggs in One Channel

Plus: Gauahar Khan’s saree-pants combo sparks a maternity fashion moment.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom Newsletter | 🧠 Outthink Last Click Attribution

Baby Boom Newsletter | 🧠 Outthink Last Click Attribution

Plus, Vogue’s maternity fashion tips offer cues for elevating your brand message.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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