Baby Boom | 🛍️ Memorial Day Maternity Deals: Trends to Watch

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Only Got 2 Minutes? ⏱️

Revealed: Investing in Brand Campaigns = Higher AOV

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drinks on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 🎥

LUXURY PREGNANCY SOLUTIONS

Discover the Top-Rated Pregnancy Pillows for Luxurious Comfort and Restful Sleep

Pregnancy pillows offer targeted comfort and support, addressing key customer pain points like sleep difficulties, overheating, and space constraints. Product differentiation—through shape, fill type, and adjustability—directly influences consumer decision-making in the maternity market. Marketers targeting expectant audiences should highlight features such as machine-washable covers, eco-friendly materials, and multifunctional usage to optimize eCommerce positioning.

CELEBRITY STYLE EVOLUTION

Rihanna Redefines Maternity Elegance in Cut-Out Alaïa Gown at Cannes

In a recent outing, Rihanna turned heads with a blue cut-out maternity dress — embracing her pregnancy with confidence and flair. Known for breaking style norms, she continues to challenge traditional maternity wear, showing that expecting mums can celebrate their changing bodies with bold, unapologetic fashion. Today’s mums-to-be are looking for more than comfort — they want maternity products that align with style, confidence, and individuality. Whether it's fashion, skincare, or wellness, messaging that empowers and celebrates self-expression in pregnancy is likely to resonate.

MATERNITY FASHION TRENDS

Chic Maternity Clothing Essentials for Modern Moms Seeking Comfort and Style

A third-time mother identifies maternity clothing brands that combine comfort, versatility, and style, reflecting shifting consumer expectations in the maternity wear market. Marketers can leverage these consumer preferences to better target expectant mothers seeking practical, fashionable options. Recognizing this evolving demand enables refined segmentation and personalization strategies for eCommerce apparel campaigns.

IN CASE YOU MISSED IT

Expert Dermatologist Shares Safe Skincare Ingredients For Each Trimester Of Pregnancy

Pregnant women experience evolving skin needs across trimesters, requiring tailored routines: the first trimester prioritizes gentle hydration and mineral sunscreen; the second addresses pigmentation with vitamin C and mild exfoliants; the third focuses on deep moisturization. Avoiding retinol, salicylic acid, and fragrance-based products is essential. These actionable adjustments provide marketing professionals in health and wellness sectors with distinct messaging strategies for trimester-specific skincare solutions.

FASHION EMPOWERMENT

Pregnancy Style Embraces Bold Silhouettes and Personal Expression Through Modern Design

Contemporary pregnancy fashion rejects outdated norms by adapting pre-existing wardrobes with expressive, functional pieces, as exemplified by leading figures like Rihanna and fashion editor Londiwe Ncube. This shift is strategically relevant for marketing professionals targeting modern expectant consumers who value individuality, conscious consumption, and authenticity. Brands should emphasize adaptable, stylish, and practical maternity offerings to capture this evolving demographic.

Influencer Corner 📣

Optimization Hub ⚙️

INNOVATIVE SHOPPING TECHNOLOGIES

AI Shopping Agents Transform How Consumers Discover, Compare, And Purchase Products

Agentic AI is rapidly transforming eCommerce by automating purchase paths, driving down margins through instant price comparisons, and disrupting product discovery and ad performance, requiring marketers to rethink content strategies and adapt to algorithm-driven environments. Despite current hesitancy among shoppers, early adoption offers retailers a critical edge.

RETAIL MEDIA INNOVATION

First-Party Data and Omnichannel Media Transform Retail Advertising Effectiveness

First-party data and omnichannel integration are reshaping retail media by providing marketers with measurable KPIs like ROAS and new-to-brand buyers, driving precise targeting and ROI accountability. Emerging technologies—including AI-driven optimization and data clean rooms—enable brands to link campaigns directly to in-store and online sales. Marketers seeking practical, results-driven channels should recognize retail media’s mounting role in achieving measurable growth, particularly as digital-physical attribution improves.

📲 Like what you’re seeing?

Get real-time insights from top industry events, expert takes, and behind-the-scenes content. Follow ClickZ on Instagram, TikTok, and YouTube for your daily dose of marketing intel.