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Weekly Newsletters Weekly Newsletters
Postpartum Care Brands Lean Into Influencers
Aug 27, 2025

Postpartum Care Brands Lean Into Influencers

Plus: Joolz debuts one-handed, ultra-light travel stroller

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
AI Baby Monitors Push Nursery Into Health Tech
Aug 20, 2025

AI Baby Monitors Push Nursery Into Health Tech

Plus: Patagonia discounts baby gear up to 53%

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
Baby Boom | How Celebrity Pregnancy Stories Shape Consumer Trends
Aug 14, 2025

Baby Boom | How Celebrity Pregnancy Stories Shape Consumer Trends

Plus: Momcozy turns Breastfeeding Month into a community loyalty play

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
Baby Boom | How Celebrity Moms Are Reshaping Maternity Commerce
Aug 07, 2025

Baby Boom | How Celebrity Moms Are Reshaping Maternity Commerce

Plus: Breast-milk ice cream turns pump launch into buzz

Zihan Lyu
Zihan Lyu
Weekly Newsletters Weekly Newsletters
Baby Boom | Kohl's Strategic Rebranding with Babies “R” Us
Jul 31, 2025

Baby Boom | Kohl's Strategic Rebranding with Babies “R” Us

Plus: Kit & Kin Secures Its First Baby Skincare Listing In A Major Retailer

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | 🛍️ The Rise of Mini Minimalism in Kidswear
Jul 23, 2025

Baby Boom | 🛍️ The Rise of Mini Minimalism in Kidswear

Plus: 🎯 The attribution trap costing maternity brands growth

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day
Jul 16, 2025

Baby Boom | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Plus: The history of pregnancy fashion might just inspire your next campaign (1793 called)

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | 📊 Proving ROI in a World of Pregnant Possibilities
Jul 09, 2025

Baby Boom | 📊 Proving ROI in a World of Pregnant Possibilities

Plus: 🐝 What bees and budgets can teach us about eComm growth

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Why Prenatal Vitamins Are a Marketing Opportunity
Jul 02, 2025

Baby Boom | Why Prenatal Vitamins Are a Marketing Opportunity

Plus, how Tamanu oil blends tradition with science for skincare success

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | From Speedcats to Saint Laurent: Rihanna’s pregnancy playbook
Jun 25, 2025

Baby Boom | From Speedcats to Saint Laurent: Rihanna’s pregnancy playbook

Plus, maternity leggings set to top $13.5B as comfort becomes core

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Rihanna’s Go-To Pregnancy Sneaker Is Back in the Spotlight
Jun 18, 2025

Baby Boom | Rihanna’s Go-To Pregnancy Sneaker Is Back in the Spotlight

Plus, maternity fashion brand Seraphine explores a potential sale

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | How Brand Spend Is Driving AOV in Maternity & Baby eCommerce
Jun 11, 2025

Baby Boom | How Brand Spend Is Driving AOV in Maternity & Baby eCommerce

Plus, SKN TO SKN offers expert-approved skincare for all stages of motherhood.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
The essential newsletter for e-commerce marketers in maternity. Stay ahead with the latest trends, insights, and strategies to turn pages into profits

Baby Boom

The essential newsletter for e-commerce marketers in maternity. Stay ahead with the latest trends, insights, and strategies to turn pages into profits

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