Baby Boom | Style That Grows With You, Literally

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Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

PREGNANCY STYLE TREND

Embracing Baby Bumps in Fashion as a Glorious Expression of Pregnancy

Pregnancy fashion has evolved from conservative styles to a bold, body-conscious trend, largely influenced by celebrities like Rihanna, promoting confidence and individuality. This shift reflects changing societal norms, presenting marketers with insights into consumer demand for maternity apparel that emphasizes self-expression and empowerment. Understanding this trend can guide branding strategies toward inclusivity and style innovation in maternity wear.

LUXURY MATERNITY FASHION

Allison Bornstein Redefines Maternity Dressing With Smart Investments And Stylish Confidence

Allison Bornstein’s approach to maternity fashion emphasizes investing in versatile, long-term pieces, leveraging accessories to maintain style continuity, and prioritizing comfort, providing marketers with insights into consumer behaviors around self-care, flexibility, and value-driven purchasing during transitional life stages.

SUSTAINABLE FASHION

Sustainable Maternity Fashion Without Limits as Bump Meets Beyond with Block Hop

Block Hop's sustainable maternity fashion line eliminates throwaway culture by offering versatile clothing designed for both pregnancy and beyond, appealing to eco-conscious consumers seeking long-term value in apparel.

Influencer Corner 📢

Upcoming Events📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

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