Baby Boom | Rihanna’s Cannes Look = Maternity Branding Masterclass

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New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now!

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Sector Spotlight 🎥

CELEBRITY STYLE INFLUENCE

Rihanna Stuns Cannes With Showstopping Black Cut-Out Maternity Gown

Rihanna’s bold maternity fashion choices at Cannes, including a dramatic black cut-out dress and key event appearances, amplify her visibility for both music and film projects. Marketers should note her seamless cross-industry branding, which strategically intertwines personal milestones, product launches, and media engagement for maximum audience resonance. Her approach offers actionable insights into leveraging celebrity moments to drive omni-channel campaign momentum in lifestyle, entertainment, and eCommerce sectors.

HEALTH AWARENESS

Pregnancy Hormones Create Unique Skin Changes From Glow To Pigmentation And Acne

Hormonal changes during pregnancy frequently cause skin issues such as acne, pigmentation, and sensitivity, impacting self-image and emotional well-being. Marketers in maternal health and skincare should note that up to 90% of pregnant women face these concerns, highlighting a clear need for evidence-based, pregnancy-safe products and messaging that addresses confidence and self-care.

LUXURY MATERNITY FASHION

Allison Bornstein Redefines Maternity Dressing With Smart Investments And Stylish Confidence

Allison Bornstein’s approach to maternity fashion emphasizes investing in versatile, long-term pieces, leveraging accessories to maintain style continuity, and prioritizing comfort, providing marketers with insights into consumer behaviors around self-care, flexibility, and value-driven purchasing during transitional life stages.

PARENTING EXPERIENCES

Celebrating Modern Motherhood and Meaningful Connections at Mama & Me UAE Event

Mama & Me in the UAE connects parenting brands and modern mothers, creating meaningful interaction through experiential events and live product demonstrations. Marketers gain targeted access to an engaged parenting audience, while participating brands showcase practical solutions that address real parenting needs. The event’s format highlights the importance of authentic engagement, community building, and hands-on value in driving eCommerce and brand trust within the family segment.

Influencer Corner 📣

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.