Baby Boom | How Brand Spend Is Driving AOV in Maternity & Baby eCommerce

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Editor’s Pick 🌟

The Secret to Higher AOV Revealed 🤯

Sector Spotlight 🎥

PREGNANCY EXPERIENCE

Pregnancy Eased Lupus Symptoms, But Postpartum Challenges Resurfaced Strongly

Lupus symptoms often go into remission during pregnancy due to hormonal changes, offering a temporary reprieve; however, symptoms can return post-birth, sometimes more aggressively, necessitating ongoing medical attention. For individuals with lupus contemplating pregnancy, collaboration with a high-risk ob-gyn ensures careful monitoring to mitigate potential complications for both mother and child.

PREGNANCY SKINCARE INNOVATION

Pregnancy-Safe Skincare Solutions for All Stages of Motherhood

SKN TO SKN is a pioneering brand offering expert-led, clinically proven facial skincare designed specifically for all stages of pregnancy, breastfeeding, and postpartum. This approach, endorsed by dermatologists and general practitioners, fills a vital market gap by addressing unique maternal skincare needs with multifunctional and hormone-friendly products. It’s particularly relevant for marketing professionals focusing on maternal wellness and beauty sectors, highlighting opportunities for products that combine safety, efficacy, and convenience.

SKINCARE SOLUTIONS

Hyperpigmentation Solutions Safe Use Of Skincare Acids To Prevent Dark Spots

For effective hyperpigmentation management, understanding triggers like melasma and sun exposure is essential. Instead of using strong skincare acids, which might worsen pigmentation, prioritize high-SPF sunscreen and consult professionals for treatments such as retinoids or azelaic acid. This ensures strategic skincare tailored to individual needs, minimizing risks associated with excessive acid use.

MATERNITY FASHION OFFERS

Mid-Year Sale Bae The Label Offers Maternity Styles at Up to 40% Off

Bae The Label's Mid-Year Sale offers up to 40% off on maternity wear, appealing to expectant mothers seeking comfort and style. This strategic price reduction aligns with consumer interest in functional, budget-friendly fashion. The sale is a timely opportunity for those looking to enhance their maternity wardrobe without financial strain.

Optimization Hub ⚙️

INCLUSIVE MARKETING

Pride 2025 and the Retail Balancing Act

Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.

SOCIAL MEDIA MARKETING

Pinterest Enhances Pin Recommendations with New TransActV2 Ranking Model

Pinterest's updated TransActV2 ranking model significantly enhances user engagement by analyzing 16,000 user actions, compared to the previous 100 actions, resulting in a more personalized experience. The model's improvements include a 2x increase in re-pin actions, 12.8% fewer Pin hides, and more diverse timelines, making it essential for marketers to revisit Pinterest as a potential platform for brand engagement. These enhancements underscore Pinterest's growing strategic relevance for brands seeking personalized interactions and higher user engagement.