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Pampers Bets on Emotion and TikTok

Pampers Bets on Emotion and TikTok

Plus: Disney licensing lands in baby skincare

Zihan Lyu
Zihan Lyu
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Alabama Cuts Tax On Baby Essentials

Alabama Cuts Tax On Baby Essentials

Plus: Tonies bets on screen-free audio to win toddlers

Zihan Lyu
Zihan Lyu
Weekly Newsletters Weekly Newsletters
Postpartum Care Brands Lean Into Influencers

Postpartum Care Brands Lean Into Influencers

Plus: Joolz debuts one-handed, ultra-light travel stroller

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
AI Baby Monitors Push Nursery Into Health Tech

AI Baby Monitors Push Nursery Into Health Tech

Plus: Patagonia discounts baby gear up to 53%

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
Baby Boom | How Celebrity Pregnancy Stories Shape Consumer Trends

Baby Boom | How Celebrity Pregnancy Stories Shape Consumer Trends

Plus: Momcozy turns Breastfeeding Month into a community loyalty play

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
Baby Boom | How Celebrity Moms Are Reshaping Maternity Commerce

Baby Boom | How Celebrity Moms Are Reshaping Maternity Commerce

Plus: Breast-milk ice cream turns pump launch into buzz

Zihan Lyu
Zihan Lyu
Weekly Newsletters Weekly Newsletters
Baby Boom | Kohl's Strategic Rebranding with Babies “R” Us

Baby Boom | Kohl's Strategic Rebranding with Babies “R” Us

Plus: Kit & Kin Secures Its First Baby Skincare Listing In A Major Retailer

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | 🛍️ The Rise of Mini Minimalism in Kidswear

Baby Boom | 🛍️ The Rise of Mini Minimalism in Kidswear

Plus: 🎯 The attribution trap costing maternity brands growth

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Baby Boom | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Plus: The history of pregnancy fashion might just inspire your next campaign (1793 called)

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | 📊 Proving ROI in a World of Pregnant Possibilities

Baby Boom | 📊 Proving ROI in a World of Pregnant Possibilities

Plus: 🐝 What bees and budgets can teach us about eComm growth

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Why Prenatal Vitamins Are a Marketing Opportunity

Baby Boom | Why Prenatal Vitamins Are a Marketing Opportunity

Plus, how Tamanu oil blends tradition with science for skincare success

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | From Speedcats to Saint Laurent: Rihanna’s pregnancy playbook

Baby Boom | From Speedcats to Saint Laurent: Rihanna’s pregnancy playbook

Plus, maternity leggings set to top $13.5B as comfort becomes core

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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