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AI Baby Monitors Push Nursery Into Health Tech

Plus: Patagonia discounts baby gear up to 53%

Author

Avinash Duggempudi
August 20, 2025 • Estimated Reading Time: 5 minutes

Baby Boom

Here’s what’s happening this week in maternity and baby eCommerce:
- Tapo’s AI monitor blends sleep, safety and smart features
- Issey Miyake’s pleats please makes maternity dressing a delight
- Patagonia discounts baby gear up to 53%
- Juvenile market set for 6.1% CAGR growth
- Summerween PJs point to earlier seasonal demand

💸 The $200B Miscalculation Marketers Can’t Afford

On stage at eTail Boston, Fospha’s Chief Product Officer, Dom Devlin, warned that retail’s reliance on last-click metrics is outdated, and it’s costing brands $200 billion in under-credited sales.

The missed connection is clear: shoppers often discover on TikTok, Meta, or Snap, but complete their purchase on Amazon, Walmart, or Target. Traditional attribution frameworks rarely connect those dots. As a result, channels that spark demand are stripped of credit, while budgets overweight the “closers” - whether or not they truly created the sale.

Dom called this the bottom-of-funnel trap: over-investing in channels that finish the purchase while underfunding those that generate demand. The fallout is higher acquisition costs and shrinking pipelines of future customers.

Fospha’s Halo platform was built to break that cycle. By integrating marketplace and DTC sales into one unified ROAS, it captures the full impact of discovery spend across the funnel. For brands like Nécessaire and Give Me Cosmetics, that visibility has unlocked the confidence to double down on demand generation while protecting profitability.

📥Download Fospha’s Halo Report to see how leaders are funding growth where it really starts.

📌WEEKLY MUST-KNOWS

Tapo launched the C840 dual‑lens baby camera with 2K wide‑angle capture, AI cry and motion detection, lullaby playback and sleep analysis, priced at £179.99. The move intensifies competition at the intersection of nursery care, home security and AI-enabled monitoring. Retailers and baby-tech brands should expect rising demand for feature-rich monitors and consider bundles, privacy messaging and subscription add‑ons

What to Expect spotlights the best baby product deals — from strollers and car seats to nursery must-haves — helping parents save big during peak shopping periods. For baby brands and retailers, these roundups show how timely discounts and curated deal lists fuel buyer urgency and loyalty, especially among new parents navigating high-ticket purchases.

Vogue highlights how Issey Miyake’s iconic Pleats Please line is being embraced as effortless maternity wear, offering comfort, stretch, and style in equal measure. For fashion retailers, it shows the growing demand for versatile, cross-life-stage pieces — where design longevity and inclusivity drive both brand equity and customer loyalty.

⚡QUICK READS

Summerween Signals Earlier Seasonal Baby Apparel Demand: Hanna Andersson’s Halloween PJs up to 50% off point to brought‑forward buying; advance creative, inventory and ad flighting calendars.(More)

Target’s $3 Lunchboxes Hint At BTS Price Pressure: Aggressive Cat & Jack pricing indicates value wars in preschool prep; recalibrate promo depth and CPC bids in mass retail adjacencies.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division