Baby Boom | Why Prenatal Vitamins Are a Marketing Opportunity

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CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025.

New Playbook 👀

Revealed: The Optimal Number of Marketing Channels for Fashion and Maternity Brands

In 2025, fashion marketers are facing immense pressure to deliver efficient ROI.

The Fabric of Growth Playbook answers your burning questions, including:

• How many channels should you be spending in to achieve an astounding +328% higher blended ROAS? We've pinpointed the sweet spot for channel diversification that maximizes returns.

• Which channels best fit your brand?

• What are top fashion brands betting on this year

Sector Spotlight 🎥

FASHION INFLUENCE

Rihanna's Most Iconic 2025 Maternity Styles Where Glamour Meets Motherhood

Rihanna's maternity style in 2025 underscores her influence on fashion, showcasing her innovative approach to maternity wear without adhering to traditional styles. Her bold and imaginative fashion choices, including appearances at events like the Met Gala, highlight her capacity to reshape norms and trends, offering marketers insight into the power of leveraging personal brand uniqueness in consumer engagement strategies.

BEAUTY PRODUCT INSIGHTS

Tamanu Oil Blends Tradition And Science For Pregnancy-Safe Skincare

Tamanu oil, an effective skincare solution recognized for its regenerative properties, is popular for pregnancy-safe products due to its ability to soothe and heal skin. This emerald-green oil, rich in unique compounds, aids in fading stretch marks and supporting skin resilience. Ideal for pregnant and postpartum women, it effectively locks in moisture, enhances skin elasticity, and should be included in skincare routines for optimal results.

FASHION TRENDS

Rihanna Channels Iconic Maternity Style with Chanel Baby Blue Ensemble

Rihanna's appearance at the Smurfs premiere in Belgium showcased her influence on maternity fashion, drawing strategic interest for marketing professionals in clothing and film industries. Her Chanel ensemble honors her 2022 Dior look, illustrating how personal branding impacts pop culture. Marketers can derive practical value from how Rihanna leverages style to maintain media relevance, indicating opportunities for brand partnerships and product promotion.

PRENATAL NUTRITION

Crucial Role of Prenatal Vitamins in Ensuring Healthy Pregnancy Outcomes

Prenatal vitamins are essential for expectant mothers, providing critical nutrients like folic acid, iron, calcium, and DHA to support fetal development and maternal health. Supplementation ensures optimal nutrient levels that may be challenging to obtain through diet alone, contributing to improved pregnancy outcomes and reduced birth defect risks. Quality supplements are thus a key part of strategic pregnancy health management.

Optimization Hub ⚙️

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.