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Postpartum Care Brands Lean Into Influencers

Postpartum Care Brands Lean Into Influencers

Plus: Joolz debuts one-handed, ultra-light travel stroller

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
AI Baby Monitors Push Nursery Into Health Tech

AI Baby Monitors Push Nursery Into Health Tech

Plus: Patagonia discounts baby gear up to 53%

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
Baby Boom | How Celebrity Pregnancy Stories Shape Consumer Trends

Baby Boom | How Celebrity Pregnancy Stories Shape Consumer Trends

Plus: Momcozy turns Breastfeeding Month into a community loyalty play

Avinash Duggempudi
Avinash Duggempudi
Weekly Newsletters Weekly Newsletters
Baby Boom | How Celebrity Moms Are Reshaping Maternity Commerce

Baby Boom | How Celebrity Moms Are Reshaping Maternity Commerce

Plus: Breast-milk ice cream turns pump launch into buzz

Zihan Lyu
Zihan Lyu
Weekly Newsletters Weekly Newsletters
Baby Boom | Kohl's Strategic Rebranding with Babies “R” Us

Baby Boom | Kohl's Strategic Rebranding with Babies “R” Us

Plus: Kit & Kin Secures Its First Baby Skincare Listing In A Major Retailer

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | 🛍️ The Rise of Mini Minimalism in Kidswear

Baby Boom | 🛍️ The Rise of Mini Minimalism in Kidswear

Plus: 🎯 The attribution trap costing maternity brands growth

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Baby Boom | Fospha’s Halo Effect Research Exposes What Really Worked This Prime Day

Plus: The history of pregnancy fashion might just inspire your next campaign (1793 called)

Rafe Houston
Rafe Houston
Weekly Newsletters Weekly Newsletters
Baby Boom | 📊 Proving ROI in a World of Pregnant Possibilities

Baby Boom | 📊 Proving ROI in a World of Pregnant Possibilities

Plus: 🐝 What bees and budgets can teach us about eComm growth

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | Why Prenatal Vitamins Are a Marketing Opportunity

Baby Boom | Why Prenatal Vitamins Are a Marketing Opportunity

Plus, how Tamanu oil blends tradition with science for skincare success

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly Newsletters Weekly Newsletters
Baby Boom | From Speedcats to Saint Laurent: Rihanna’s pregnancy playbook

Baby Boom | From Speedcats to Saint Laurent: Rihanna’s pregnancy playbook

Plus, maternity leggings set to top $13.5B as comfort becomes core

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter
Sam Carter
Weekly Newsletters Weekly Newsletters
Baby Boom | Rihanna’s Go-To Pregnancy Sneaker Is Back in the Spotlight

Baby Boom | Rihanna’s Go-To Pregnancy Sneaker Is Back in the Spotlight

Plus, maternity fashion brand Seraphine explores a potential sale

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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