Baby Boom Newsletter |👗 Target’s Chic Spring Maternity Line – Style Meets Comfort

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Masterclass Wrap Up ✨

🎯 What Marketers Learned at SXSW

ClickZ had the inside track at Fospha’s SXSW Masterclass series, where industry leaders unpacked the biggest challenges — and opportunities — shaping eCommerce in 2025. Here are the top takeaways:

1. The Amazon Measurement Struggle Is Real — But Now Solvable: At the Halo Masterclass, brands shared how they’ve struggled to measure the impact of off-platform ads on Amazon sales — a consistent challenge we’ve heard across the industry. Fospha’s latest research introduced Unified ROAS, a game-changing metric that connects external ad spend with Amazon performance for the very first time.

2. There’s More Headroom on TikTok and Snapchat Than You Think: Sessions with TikTok and Snap experts revealed that there’s still huge untapped potential for brands on these platforms. Full-funnel strategies, creative best practices, and better targeting are key — and data-driven approaches are already driving real results.

3. It's Time to Quantify the Power of Brand-Building: Upper-funnel investment can’t be ignored — but it also needs to be justified. Fospha’s data shows how to connect brand investment with business impact, making brand-building a measurable growth driver rather than a leap of faith.

📌 Like what you’re reading? There’s more to come. Fospha continues the Masterclass series at Shoptalk Spring (March 25–27, Las Vegas) with sessions on Amazon measurement, TikTok, Snapchat, Applovin, and measuring brand impact.

👉 Explore Masterclasses at Shoptalk Spring

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Sector Spotlight 🎥

MATERNITY RETAIL INNOVATIONS

Target’s latest maternity collection strikes the perfect balance between fashion and function. Featuring adaptable dresses and leggings, the line reflects growing consumer demand for versatile, post-pregnancy pieces. This trend highlights opportunities to capture market attention through thoughtful product positioning and tailored digital outreach.

MATERNITY INSIGHTS

Affordable Maternity Jeans That Drive Consumer Loyalty

Affordably priced maternity jeans from brands like Old Navy, H&M, and Target meld comfort with style, offering critical points for consumer retention. Maximizing product positioning through data analytics is essential. Additionally, leveraging social media and influencer partnerships is key to elevating brand visibility and driving growth in the dynamic maternity niche.

MATERNITY MARKET INNOVATION

Leakproof Postpartum Briefs Are Redefining Comfort

Proof's postpartum high-rise briefs, retailing at $29.99, revolutionize market offerings with leakproof technology tailored for postpartum consumers. Engineered for up to 12-hour absorption of moderate flow, these washable, expertly woman-designed products enhance postpartum comfort and convenience.

MATERNITY ECOMMERCE TRENDS

Quince’s Luxury Maternity Dupes Are Winning Over Shoppers

Quince exemplifies innovation in the maternity wear market by offering stylish, budget-friendly options that attract cost-conscious consumers. With a direct-to-consumer model, Quince efficiently produces luxury-style dupes at competitive prices. Their diverse offerings, from cashmere cardigans to essential maternity apparel, showcase the brand's ability to leverage value-driven design and consumer engagement—an insightful case study for professionals focused on maximizing market potential and digital growth.

Influencer Corner 📣

Optimization Hub ⚙️

PERFORMANCE MAX OPTIMIZATION

Boost eCommerce Profits by Leveraging 2025 Google Ads for Maternity Trends

In 2025, optimizing Performance Max for maternity eCommerce requires meticulous setup and strategic foresight; leverage conversion tracking while initially refraining from setting CPA or ROAS targets. Prioritize Google's Website Conversion Tag for superior performance, carefully utilizing audience signals and asset evaluation to advance eCommerce strategies, aligning with consumer engagement and innovation.

DIGITAL MARKETING STRATEGIES

Strategically Elevate eCommerce with SMS and Email to Propel Market Influence

SMS marketing and email marketing, both powerful tools, present distinct advantages. SMS offers immediacy with a 98% open rate, ideal for urgent messaging. Email, though less immediate, enables detailed content at a lower cost. Combining both channels maximizes reach and engagement, enhancing ROI.